The Story Behind the Brand

The Story Behind the Brand

Our brand

Our mission

Our products

Our story

We’ve come a long way since the

beginning and we’re just getting started!

1985

La Vie en Rose is founded by Harry Kanner and opens the first store in Canada.

1996

François Roberge acquires la Vie en Rose.

1998

La Vie en Rose launches Aqua swimwear.

THE EARLY YEARS

1985

La Vie en Rose is founded by Harry Kanner and opens the first store in Canada.

1996

François Roberge acquires la Vie en Rose.

1998

La Vie en Rose launches Aqua swimwear.

2001

la Vie en Rose goes digital. The first transactional website is born.

2002

Creation of Roses of Hopes Foundation

2004

The international expansion begins in the Middle East with Saudi Arabia.

2007

la Vie en Rose launches the Body Mind Soul collection, collection, stylish and comfortable loungewear.

2009

The Magnetic Attraction bra is launched with its unique front closure.

2010

The la Vie an Rose Muse collection is launched, offering women functional and feminine Mastectomy bras.

2000-2010

2001

la Vie en Rose goes digital. The first transactional website is born.

2002

Creation of Roses of Hopes Foundation

2004

The international expansion begins in the Middle East with Saudi Arabia.

2007

la Vie en Rose launches the Body Mind Soul collection, collection, stylish and comfortable loungewear.

2009

The Magnetic Attraction bra is launched with its unique front closure.

2010

The la Vie an Rose Muse collection is launched, offering women functional and feminine Mastectomy bras.

2015

la Vie en Rose partners with Osez le donner , a campaign raising awareness about Breast Cancer.

2015

Acquisition of Bikini Village.

2017

Creation of the Sleek Back bra , designed with wider wings for added comfort and smoother curves.

la Vie en Rose now has stores in three countries in Northern Africa.

2018

la Vie en Rose innovates and launches a new bra using a super light and breathable material: spacer foam.

2018

Launch of la Vie en Rose Cushioned Wire bra.

2019

la Vie en Rose extends its size range to better serve you.

2011-2019

2015

la Vie en Rose partners with Osez le donner , a campaign raising awareness about Breast Cancer.

2015

Acquisition of Bikini Village.

2017

Creation of the Sleek Back bra , designed with wider wings for added comfort and smoother curves.

la Vie en Rose now has stores in three countries in Northern Africa.

2018

la Vie en Rose innovates and launches a new bra using a super light and breathable material: spacer foam.

2018

Launch of la Vie en Rose Cushioned Wire bra.

2019

la Vie en Rose extends its size range to better serve you.